Smarter architecture increases creativity in the workplace.

How do you get employees to be more creative? Researchers at the University of Michigan have discovered that the more random encounters there are between employees, the more this gives rise to spontaneous ideas. The study is based on the fact that a workplace is divided into different zones, and the more employees pass through these, the level of creativity can improve by up to 20%. Google is one company which has benefitted from this. It was meetings like these which spawned the ideas behind Gmail and Google Streetview. Google has decided that, in their new offices of over 100,000 square metres, that all employees must have a maximum walk of two and a half minutes between each other. More companies are thinking along similar lines – more open spaces and meeting points, and narrower corridors mean that people from different departments will meet, exchange ideas and collaborate more often.