Design generates pride


Design is so much more than a comfortable interior and task chairs that are nice to sit on. It is a reflection of corporate culture!

All companies are today searching for the key to how to make staff more involved and innovative. Some seem to think that relaxed social interaction is enough; get a table-tennis table out, invite people to go for drinks together after work on Fridays and go away for a conference once a year. These are all nice initiatives but they are usually forgotten by Monday morning. It is through design that the journey toward real change takes place. Compare it to when we are invited to someone for dinner and we dress up to feel good and also to make a good impression. Your effort is appreciated by the host couple. In the same way, built-for-purpose design can generate pride and affiliation among staff and customers. Today it has been scientifically proven for instance that we are more productive if we are in touch with nature. But does this mean that all staff need a view of the outdoors – or is there a table-tennis table in the way? How can we approach this differently? Companies have to continually ask themselves which behaviour and culture they wish to encourage with the design. This is something companies such Amazon and Apple have realised some time ago, especially when it comes to allowing staff to be involved and have an influence on their local environment.

"It can, at times, be little things like everyone being involved and deciding on lighting or the ambient temperature in the workplace. If people feel that they are in control then this increases participation levels," says Stefano Schiavon, PhD, Assistant Professor of Architecture at UC Berkeley.

Design with a clear aim that is inclusive and everyone understands is the first step toward a new and more effective corporate culture.

Kinnarps solves this with Next Office – Activity Based Working, which not only extends to interiors but also the entire environment and the type of business the company is running.