Preparations are currently in full swing for Stockholm Design Week 2015. The trade fair takes place from 3 to 7 February, and it has now been decided that the Kinnarps stand will be designed by Italian/Swedish design studio Nichetto Studio.
The love story between Nichetto Studio and Kinnarps began earlier this year, during Milan Design Week. Nichetto Studio designed Kinnarps' exhibition 'Scandinative Workspace', an exhibition which attracted great attention and appreciation. The exhibition was regarded as one of the best of the week, and was nominated for the prestigious Milano Design Award.
Now it's time for the next chapter in the story of the Nichetto Studio and Kinnarps. When Stockholm Design Week opens its doors, it will be Nichetto's team who has designed the Kinnarps stand.
"It's really great that Luca and his team have taken on the challenge of designing our stand. Our collaboration with Nichetto Studio during Milan Design Week worked incredibly well, and it's exciting that we're now continuing to develop our successful cooperation and raise it to the next level," says Paulina Lundström, Marketing & Communications Director at Kinnarps.
The theme of the stand will be based on Kinnarps' new trend report 'Workplace and lifespace design for the diverse decade', in which Kinnarps looks into the future to see which areas will have a decisive influence on tomorrow's working environments.
This is the trend rapport which Nichetto Studio will now create in a physical form, along with Kinnarps' new products.