Creative innovations at 100% Design

Design aficionados made a beeline for London in September, more precisely for the 100% Design exhibition held at the London Design Festival. Thanks to this year’s large number of exhibitors, displays and a broad agenda, the fair’s creative director, designer Tom Dixon, was more than satisfied and felt that 100% Design really was “the place to be” with all its emerging talent and innovative products. Among the many competitions, seminars and happenings, Danish exhibition Mindcraft made one of the year’s strongest impressions. Twelve designers and craftsmen presented objects in the areas of ceramics, textiles, furniture, lighting and metal, including digital bedding, inflatable bowls and soft bathtubs. All in all, Mindcraft testified to particularly vigorous and innovative Danish creativity at the equally lively 100% Design.