Materia short-listed for the Grand Award of Design
Kinnarps subsidiary Materia AB, is one of five companies to be nominated for the prestigious Grand Award of Design presented by Teknikföretagen. This is the first time ever that a furniture company has been short-listed.
The Grand Award of Design, awarded to Swedish companies and their design providers, has in the past always been given to strongly technology-based companies such as Volvo and Sony Ericsson. When the nominations were announced yesterday, a furniture company and a furniture designer were among the candidates for the first time. Materia AB is nominated for its magazine holder ‘Subway’, designed by Thomas Bernstrand.
The jury’s justification for the nomination was:
’A magazine holder that’s not just a magazine holder, but also a display area for magazines. Subway leads us to think of classical advertising pillars in the city centre. Its function is just as obvious as a morning paper on the breakfast table. In all its simplicity, Subway is an expressive and welcoming feature in all types of public spaces.’
The Grand Award of Design is awarded by Teknikföretagen in association with the Swedish Industrial Design Foundation (SVID) and Svensk Form.
The winner will be announced May 11.
Read more in on the website www.materia.se
Press contacts for Materia:
Annica Gunnarsson, Marketing Coordinator
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Lars Bülow, CEO
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