Activity-based offices, slides and playrooms in the office or work from the sofa at home? Now when greater demands are placed on our creative abilities in our progressive thought society our offices change as a consequence. There have been spates of trends in recent years – not least major changes to our working environments.
But what then is required to design creative environments? Based on the Scandinavian culture, marked by transparency and flat hierarchies, Kinnarps is going on an expedition in the world of creativity under the heading Scandinative, which is a play on the terms ”Scandinavian” and ”creative”. The exhibition in La Pelota during the Milan Design Week investigates the link between design and creativity in working environments.
In collaboration with the Stockholm and Venice based designer Luca Nichetto, Kinnarps has designed an exhibition based on five concepts that promote creativity. The key is to design environments where it feels safe to take risks, but which also encourage playfulness and participation. In short Kinnarps' five concepts are:
Build and Change - Give people the power to change their surrounding themselves and create the conditions for free thoughts.
Disorient Us - Unexpected architectonic solutions encourage creativity.
Out On A Limb - Creativity flourishes in contexts where people dare to take risks - and this refers to environments too.
Play Hard - Play neutralises social and hierarchical structures and creates conditions for innovation.
Ecosystem Of Ideas - A majority of creative solutions stem from informal meetings. Actively creating areas where people meet spontaneously is a way to increase creativity.
The dynamic installation is built on several levels, intersecting with each other, in order to create multiple paths and points of view from which it is possible to observe the exhibition. Using sliding walls, spaces and routes constantly change. They reveal, at times, office areas, green oases and bodies of water, surprising the visitors and stimulating them to choose new and unexpected directions. The environment is also enriched with plants and green areas with tall trees, and a small lake that reflects the Swedish landscape and stimulates creativity with its references to childhood and to one of the favourite games from that age: competing with friends at skimming a flat stone on the water's surface.
- ‘What I need in my ideal workspace’ is condensed in this project, a space where the user constantly finds himself in front of a new juncture, which, by its own nature, imposes a choice and, above all, it changes the perspective. Similar to what happens in Venice during the high water (acqua alta): where you need to change your usual routes and the obstructed alleys force you to find new ways, says Luca Nichetto.
Kinnarps' creative concepts, interpreted by Luca Nichetto, can be seen and experienced on
8 April, 5.30 p.m. to 6.30 p.m., at La Pelota, Via Palermo 10, Brera in Milan. Complimentary drinks and snacks. Register for the event by emailing email@example.com
Paulina Lundström, Kinnarps Marketing & Communications Director
Elisabeth Slunge, Kinnarps Brand/Range/Design Director
Luca Nichetto, designer of the ”Scandinative Workspace” exhibition
Ida Gustafsson, Kinnarps AB, firstname.lastname@example.org , +46 70 638 53 86
”Scandinative Workspace” runs from 8 to 13 April.
Opening hours: Tuesday 10 a.m. to 7 p.m., Wednesday 10 a.m. to 9 p.m., Thursday 10 a.m to 10 p.m., Friday 10 a.m. to 12 midnight, Saturday 10 a.m. to 9 p.m. and Sunday 10 a.m. to 4 p.m.
Illustrations by Elin Svensson
Kinnarps is a Swedish interior design company that offers innovative and inspiring total solutions for working environments. Our main office is located in Kinnarp, in the west part of Sweden, where the company was founded in 1942 by Jarl and Evy Andersson. We are still a family owned company that today is the European leader in our industry and are represented in more than 40 countries. Our starting point is sustainability, well-being and profitability for those using the environments we design. Today we offer solutions for different types of workspaces, offices, schools/education and hospitals/health care. We are in control of the entire process, from concept and production to distribution and installation. All to achieve maximum efficiency and top quality with the lowest possible environmental impact. Our more than 70-year tradition has given us solid expertise and experience. We also work continually to analyse what trends will have an impact on the working environments of tomorrow. With our product brands Kinnarps, Drabert, MartinStoll, Materia, Skandiform and NC Nordic Care we offer durable solutions with different expressions. We also have a wide supplementary range of products from a number of renowned partners. Kinnarps has about 2 500 employees and its turnover in 2012/2013 totalled SEK 3.8 billion. The Group conducts progressive and in-depth work to improve the environment and complies with the leading eco-labelling demands. Kinnarps is also certified in accordance with FSC®, ISO 9001 and ISO 14001.
ABOUT LUCA NICHETTO
Luca Nichetto was born in 1976 in Venice, where he studied at the Art Institute. Afterwards he attended the University Institute of Architecture of Venice (IUAV), where he earned a degree in Industrial Design. He began his professional career in 1999 by designing his first projects in Murano glass for Salviati. That same year he began his collaboration with Foscarini, for whom he not only designed products, but also worked as a consultant on new materials research and product development (2001–2003). In 2006 he launched his own design firm, Nichetto&Partners, which specializes in industrial design and offers its services as a design consultancy. In 2011 he opened a second practice in Stockholm, Sweden. This is when he began to move beyond the object, reaching to interior design and architecture. Over the course of his career, Nichetto has been awarded a number of international prizes, and he has given numerous lectures and workshops at various universities both in Italy and abroad and was a professor at IUAV University of Venice Faculty of Arts and Design. Nichetto together with his colleague and friend Oki Sato -Nendo-, in 2013, co-designed and co-conceived, a collection of seven new products named Nichetto = Nendo, which leads, that same year, in an exhibition at the Milan Design Week and at Tokyo Designers Week. Today, Nichetto collaborates with a large variety of Italian and international companies. Read more at www.lucanichetto.com