Kinnarps, Europe's leading supplier of interior design solutions, uses a different approach during Stockholm Design Week 2014 when the company invites the design sector to the “Care of Kinnarps” exhibition at the Wetterling Gallery in Kungsträdgården. Here visitors can have their portrait painted by the artist Idun Baltzersen, get a professional hairdo or get an invigorating hand massage.
The red interior and oriental carpets, vintage items and selected modern design classics create a warm and energy-boosting oasis for pleasant meetings during a stressful design week. Here people in the business can have a coffee and homemade buns, check their email or look at Idun's portraits of some design personalities.
In addition, Kinnarps is also displaying its new products in a 300 square metre stand at the Stockholm Furniture Fair - stand number A27:30.
“We wanted to do something extra in 2014, which is about more than our products and concepts and which shows the warmth, creativity and consideration that Kinnarps stands for. We are moving into the Wetterling Gallery in Kungsträdgården for three days and invite architects, buyers and journalists to join us for a well-earned rest and a creative meeting,” explains Paulina Lundström, Marketing & Communication Director at Kinnarps.
The exhibition, called Care of Kinnarps, grows organically with every visitor. Visitors can have their portraits quickly drawn by the illustrator Idun Baltzersen who is on site every day. A copy of the portrait will be hung in the exhibition and the visitor gets the original copy.
Opening hours: Tuesday, Wednesday and Thursday, 4-6 February 2014, 10 am to 6 pm.
Address: Wetterling Gallery, Kungsträdgården 3, Stockholm.
Exhibition scenography: Lars Fuhre.
Exhibition idea and concept: Stefan Nilsson.
Please use the hashtag #careofkinnarps when writing about “Care of Kinnarps” in social media.
For questions during Stockholm Design Week, please contact:
Ida Gustafsson, press contact at Kinnarps AB
On phone: +46 (0)515 383 89
Kinnarps was founded in 1942 by Jarl and Evy Andersson. Kinnarps is the biggest supplier of interior design solutions in Europe and is represented in some 40 countries. The company's wide range is designed for public environments with a focus on offices, schools, hospitals and healthcare facilities. Kinnarps works in close collaboration with internationally renowned designers and the products have won a large number of design awards. The Kinnarps Group has about 2,700 employees and its turnover in 2011/2012 totalled SEK 4.3 billion. Kinnarps complies with the leading eco-labelling demands and is certified in accordance with ISO 9001 and 14001. Read more at www.kinnarps.com