Ive's new profile


Apple lovers take note! Technology giant Apple recently revealed the new iOS 7 operating system for iPhone and iPad. This comes with a new graphic profile, designed by Jonathan Ive.

Customers who are familiar with Apple will feel at home with the new graphic profile as it's not completely different. It's more a question of simplifying and updating. Ive's team redesigned all the icons, simplified fonts and introduced a new, fresher colour palette. One ambition was to remove all the graphics that mimic real materials, such as wood and leather. Shadows and similar elements have also been removed, to create a flatter, cleaner effect.
Now it only remains to be seen whether the millions of Apple fans will like it.