What do Mexican folk dresses have to do with Kinnarps? Rather a lot as it turns out! Christina Wiklund is product manager for fabrics at Kinnarps and in charge of the company's new exciting collection of textiles – Kinnarps Colour Studio (KCS). We had a chat with her.
Can you tell us how the work took place?
“This is the third collection of mine that I have worked with since I took the job as product manager in 2007. We work about two years with each collection before it is time to launch. Much of my work is about keeping my ear to the ground and quickly identifying trends and phenomena that we can use and interpret through the Kinnarps design.”
What inspires you?
“It could be anything from a seam on a chair you see at a car or shoe exhibition to the astounding atmosphere in a train station in Paris. I don't really look for inspiration at design and interior exhibitions but more in the world of movies and culture, but also presentations held by interesting trend gurus like Li Edelkoort or Lotta Ahlvar.”
What major trends have you identified and incorporated in Kinnarps' new collection?
“If you look at the colours, they involve a lot of soft pastels and unexpected mixes, such as when a light colour meets a strong colour. It sounds a little difficult but is extremely beautiful. We have also used quite a lot of yellow in the collection. Li Edelkoort believes that yellow will be the most dominating colour in the next decade. Moreover yellow is the only colour that scientifically has been shown to have an impact on the pituitary gland which makes us more creative.”
What is the total number of fabrics in the KCS collection?
“250 in total and they are available for Kinnarps' product brands Drabert, Martin Stoll and Kinnarps.”
What other major tendencies do you see in design today?
“There is a yearning for luxury, nostalgia and fairy tales, something we have also captured in our fabrics. For instance in Forte Monaco, where we have been inspired by Gucci while Coco Chanel has been the inspiration for the Century (dog tooth) fabric.”
How has it been received?
“Incredibly well. I just got back from a roadshow where I showed the fabrics and a video about how the work is carried out. People are really very enthusiastic, especially when they understand how our work with trends and the final product are linked.”
Finally, what's the story with the Mexican folk dresses?
“We have founds loads of inspiration from studying folk dresses from different countries, from Scandinavia to Mexico. Then it is a matter of fusing all these impressions into one feeling of expression which is what we did with the Saturnus fabric. Our fabrics have to work in all cultures and all over the world. And success is achieved when this happens.”