Cardiff Business Council
KINNARPS HELPS PROMOTE THE CITY BY THE BAY
Cardiff is projected to be one of the UK’s fastest growing UK cities over the next 20 years. It has already established a reputation for being transformational, forward-thinking and competitive in gaining inward investment. ‘The closest world capital to London’ is driving forward and proudly so.
Cardiff Business Council (CBC) has been created to support Cardiff achieve its full potential by marketing the city to investors on a global scale and to represent business interests. Its aim is to ‘promote the Cardiff Capital Region as a world-class destination for business investment and tourism.’
Raising the profile of Cardiff in a competitive marketplace is a challenge that CBC soon realised needed a hub – a physical presence to inspire potential investors and promote collaboration and discussion. And so a marketing suite was created in the heart of Cardiff Bay – the revitalised docklands that was at the heart of the South Wales coal industry in the early 20th century and is now a vibrant example of regeneration.
The CBC chose Kinnarps to furnish the suite to create a welcoming, inspiring environment that complements the professional, business-like qualities of the cities aspirations. Vibrant colours, combined with a strong sense of presence and strength, create a space for collaboration and decision making as well as the softer needs of networking and entertainment.
A group of Kinnarps’ new Esencia task chairs around a bench of Series N desking forms a hub of workstations, while a conference table surrounded by the elegant Embrace range of meeting chairs offers a space to give presentations and make decisions. Clusters of solid Pio armchairs create areas for smaller group discussions and networking.
The suite’s central spectacle is a 6.5m by 5.5m model of Cardiff in 1:750 scale. Designed by Cardiff company Modelmakers, it depicts 18 sq km of the city centre from the Bristol Channel and Cardiff Bay in the south to Sophia Gardens in the north, and from the International Sports Village in the west to the edge of the Central Cardiff Enterprise Zone in the east.
“We’re delighted with the overall look and feel of the new marketing suite,” says Louise Prynne, Marketing Director, of the Cardiff Business Council. “The Kinnarps furniture adds that vital element of a professional welcome and a business-like purpose to the environment. It has a vibrant, exciting style which we feel reflects the qualities of Cardiff.”
Client: Cardiff Business Council
Photographs: David Thrower, Redshift Photography
www.redshift-photography.co.uk Tel: +44 (0) 845 071 1055