Expansion due to increased headcount

Based in Reigate (Surrey) and established in 1999, Jellyfish have been delivering successful and award-winning Paid Search campaigns since the birth of pay-per-click in 2000. Jellyfish have been a Kinnarps customer since 2005. Since the initial installation the company has grown from 20 to around 80 full-time employees. As a result, at the start of 2009, Jellyfish decided to move into larger office premises, finally choosing a 10,000 square foot, 3-storey building next door to their existing premises. Subsequently, Kinnarps was asked to undertake some space-planning and budget costing exercises to assist with this move, which needed to be agreed, finalised and implemented within a very short 10 week time-frame.


Incorporate existing furniture as far as possible, minimising cost

The new building was relatively modern and had undergone an extensive refurbishment, but still required some work to create a training room, meeting rooms, a fully equipped kitchen and a large break-out area on the ground floor. The main objective for Jellyfish was to create a bright, vibrant space with distinct areas for each team, using as much of their existing furniture as possible with additional furniture to accommodate the additional headcount. Kinnarps had previously installed series[e] desking in birch. Each floor of the new building was identical and Jellyfish was keen to create three very different environments using creative space planning.


Bright, vibrant and quirky without being ultra-modern

A previous expansion in 2008 had involved the re-use of existing frames, legs and brackets in an effort to keep costs down and to minimise the amount of unwanted product going to landfill. With the success of the previous project in mind, the same strategy was employed on the new move. Many of the existing table frames, legs and brackets were re-used. It was originally planned to add new table tops to supplement the existing furniture, but Jellyfish decided to choose the more modern white desk top and replace all table tops. Many of the existing pedestals were refurbished, with new drawer fronts ordered to match the new white colour scheme and desk-high pedestals converted to underdesk versions. The existing Agenda conference table was also extended to make best use of the new much larger Board room. New furniture provided includes model 6122 office chairs, additional series[e] desking, complementary XD storage, Monroe meeting chairs and Foldex folding training tables. Chris Lee, Operations & Finance Director for Jellyfish estimates that by reusing and refurbishing existing furniture, the company was able to achieve a cost saving in the region of £20,000. Special praise was offered for Kinnarps Regional Business Development Director Duncan Biggs. “The reconfiguration process was quite complicated as we were trying to reuse as many existing components as possible. Duncan showed great expertise in his audit of our furniture and ensured we were very clear on what would be required additionally to achieve our ideal end result. This was achieved by detailed desk configurations that clearly identified existing and new furniture ”

Kinnarps was also able to assist in the sourcing of the floor covering for the new office areas. The client had seen a photo of a floor product on and had been unable to identify it. Kinnarps were able to introduce Jellyfish to Flooring Concepts who were subsequently awarded the flooring contract.

“We found Kinnarps’ solution to be excellent value-for-money, offering practical, quality furniture with a fresh, modern look that was perfect for a young, dynamic company like Jellyfish.” Chris Lee, Finance Director

“The design of the furniture is stylishly simple, with soft curves and a careful layout planned to enhance the overall sense of space. By paying great attention to detail, Kinnarps has created a welcoming, clean, modern space which we all thoroughly enjoy working in!” Soraya Malik, Operations Director

Project Facts


YEAR:                     2009
CLIENT:                   Jellyfish
LOCATION:             Jellyfish House, Reigate
EMPLOYEES:          100
PROJECT GROUP:   Chris Lee, Jellyfish, Operations & Finance Director
                                Duncan Biggs, Kinnarps, Sales Contact