As one of WWF’s founders, Sir Peter Scott, said: “The most important task, if we are to save the Earth, is to educate.”

Young people hold the key to the future we want to see – through the values they hold, the decisions they make and the actions they take, now and in the years ahead. WWF have always been active in reaching out to and educating young people, to develop their interest in the natural world and inspiring them to make a difference.

Now, they're able to do this so much more effectively with this purpose-built space – the learning zone. It’s designed to accommodate a class of up to 35 children along with their teachers. By running a programme of visits for schools that will include sessions that link with and enrich various aspects of the curriculum for 7-14-year- olds, WWF aim to engage and inspire more than 3,000 children every year.