Kinnarps appoints new Marketing and Communications Director

Kinnarps AB (Sweden) has appointed a new Marketing and Communications Director. Paulina Lundström begins her new position today, December 1st, 2011.

“Understanding integrated communications and applying the necessary tools needed to implement communications strategies are crucial in my position. Kinnarps has expanded rapidly throughout the years and are present in 40 countries. I am humbled and honoured by this challenge and I’m so excited to take on this role,” said Paulina Lundström.   

Paulina holds over 15 years of PR and communications experience. She previously worked as PR Manager at Bolon AB. She has also worked for Granath EuroRSCG and received her college education at Emerson College in Boston and at Berghs School of Communications in Stockholm.

“We are looking forward to have Paulina in our team.  She brings a wealth of knowledge in communications and new media from her ten years in the United States. Her background will be instrumental to Kinnarps global and national marketing efforts,” said Per- Arne Andersson, CEO of Kinnarps.

“I have always had a passion for communications, marketing and brand building. I can’t imagine a more exciting position than this since Kinnarps is in the midst of expanding and developing both its internal and external marketing communications,” said Paulina.

Paulina is taking over from Per Ola Wennerfors who will retire in the spring of 2012.