The interior design group Kinnarps challenges the concept of circularity

Just because something is circular does not automatically mean that it is sustainable. Kinnarps believes that it is important to create interior design solutions and furniture that are suitable for use over a long period of time. That is why a concept for sustainable circularity is now being launched.

Every year, more than 10 million tonnes of furniture are thrown away in Europe. Once and for all the concept of circularity needs to be challenged and the furniture industry take responsibility for how furniture is designed, manufactured and transported to create the conditions for sustainable interior design. Circularity is often equated with sustainability, but it only becomes sustainable when a product is designed for long-term use. That long life cycle then needs to be abale to be extended further by being prepared for updates, renovation and renewal. The main principle when it comes to reducing the environmental impact of furniture use is that the furniture is used for as long as possible. Then the environmental impact per year of the furniture's life cycle will be as low as possible.

Sustainability has been a part of family-owned Kinnarps DNA since it was founded in 1942. To deliver high-quality and attractive interior design solutions that last over time is not new for the interior design group. Now, however, they bring their sustainability work one step further by launching a concept that clearly highlights the three most important parameters when it comes to choosing sustainable and circular interiors.

Circles of Change - Sustainable circularity by Kinnarps offers a new way of using and thinking about sustainable interior solutions. The concept helps business leaders, purchasers and architects to make sustainable, circular and functional choices from the beginning by analysing the organisation’s needs. It’s all about making conscious choices, creating flexible solutions and choosing high quality to gain a future-proof solution. The result is an interior with a low life cycle cost that is designed according to identified needs and promotes well-being, efficiency and success - whilst at the same time preserving natures resources.

The concept includes a number of circular services such as workplace analyses for the office, education and care sector and in Sweden as first market the company also offers the possibility to buy recycled furniture via e-commerce and a unique service truck that offers the opportunity to give old furniture new life on site at the customer's.

Sustainable interior design is as much about the present as the future. When choosing interior design and furniture, it is therefore important to take the entire life cycle into account and start from the organisation's needs to create flexible interior design solutions that really support employees in their daily work. It is also about choosing furniture with carefully selected materials that are designed and prepared for renewal, to maximise the life span and create conditions for sustainable circularity.”

Jenny Hörberg Global Range Director Kinnarps

We help our customers make sustainable and circular choices from the beginning, choices that provide the conditions for future-proof environments. Based on needs analysis, we create customer-unique, ergonomic and flexible solutions, designed for today's individuals and activities, but which are also ready to meet future needs and challenges. Through furniture and concepts that can be updated, renewed and renovated, we enable changeable and adaptable interior design solutions that can be developed with changing needs and last for a long time.”

Dan Molander Global Sales Director Kinnarps

Read more about sustainable circularity
Kinnarps.com/sustainablecircularity

More information
PR contact
Kristina Hjalmarsson
Phone: +46 515 382 87
Email: kristina.hjalmarsson@kinnarps.se

About Kinnarps
Kinnarps is Europe’s leading supplier of total interior solutions and workplace design for offices, schools and care facilities. The furniture is characterised by high quality, innovative design, low environmental impact and long lifecycles. The company has been family-owned since the start in 1942, with manufacturing in Sweden and operations in over 40 countries.